Cirrus IM

Generating Growth!

Cirrus IM

Innovation, International and Industrial markets

Founded in 2005 by Philippe Cartau, Cirrus IM engineers complete solutions to commercialise advanced product and service offerings that are innovative, technological or that address international markets. We address all stages of commercialisation including strategy, negotiation, organisation, team management, marketing and business development.

You want to develop your growth, improve your margins. You want to understand your growth potential, how to access markets and organise your sales team. You are dealing with technological solutions in a complex environment.  You want to innovate but you need a sound methodology?

We have the solutions you need!

Contact us!

Du conseil pour bien aborder la commercialisation

Consulting

Support

Delegation

Training

Training

A complete view of the negotiation process…and the ressources to make it work!

Commercialisation

Commercialisation in B to B markets follows its own rules. Our approach takes into account the specificities linked to small and evolving markets. We are constantly identifying the best way to get the deal!

Strategy

At this level, strategy and terrain are intimately meshed. Each nourishes the other and both must interact at high frequency. We address both! We know how to work from both ends to make them meet. Bottom up and top down!

Management

An iterative, progressive and engaging methodology is necessary : innovation needs to be structured ! So do teams! We have the tools and know-how to make sure you don’t turn in circles!

Commercial Solutions Integrator!

Our Mission : contribute to your success and bring your incredible offer to the market! We build around your needs, not our preferences. Market pull instead of Service Push. This approach is built upon know-how, knowledge and research. Commercialisation implies a chain of capabilities. We forge this chain with our partners and our customers. Together we build the most adapted solution to your size and market maturity. And so, our approach corresponds to your needs.


Our core knowledge evolves around commercialising innovation and technology. Our experience has brought us in contact with many different industries and fields of technology : aerospace, embedded electronics, railway, semiconductor, agro-industries, airport/air traffic, electronics, supply chain. And the list goes on !

60
100
€50M°
700+

In depth Use Cases

Countries Covered

Sales Developed

Persons trained

Here is what we can do for you:

Negotiate

Strategic & Operational

Laying down a negotiation strategy, implementing the tools, negotiating with your customers and suppliers to get the best deal, refining the tactics. We do this with you or for you!

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Sell

On the field

We are going to go out there, with you and without you, to sell your value and position your offer for the best deal. We will make the pitch, we will respond to objections and make sure you are in the best seat to negotiate  

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Organise

Lean & efficient.

What is the selling process, what are the resources necessary, what is the sales cycle time and how does it affect the way your organisation interacts with the other teams and with the outside. We give you the answers.

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Marketing

What is your Market Potential?
Market studies of things past, market understanding of trends to come, feeding the right figures in your business plan, understanding innovation markets, their behaviour and their potential. Providing comprehensive and accurate information to your investors.

Manage

Sales team and process
Never leave a sales rep on his own. Cirrus IM manages your sales team, helps you optimise its efforts, keeps them focused. We put in place the proper indicators, the required pipe structure and sales process understanding to make sure no effort is wasted. If you have a sales team no one is tracking, contact us!

Innovate

Innovation made simple
With Cirrus IM’s proprietary C-MRL tool to manage innovative projects, you give yourself the best chances of success. You manage your portfolio, understand the resources to be committed, inject the right effort at the right time, and most importantly, you implicate your market!

References.

Railway Equipment

Business development

Cirrus IM brought substantial input to Neotec, in its organisation, strategy and in particular in positioning the companies efforts to develop its business in the USA !

Negotiation & Organisation
Solution de covoiturage

Negotiation strategy

Cirrus IM worked on the field with Coovia founder to understand the ideal positioning for the ideal negotiation leverage. Actia became shareholder in 2016

Coovia
Incubateur de Grenoble

Formation - Commercialiser l'Innovation

Une formation destinée à former les porteurs de projets aux spécificités de la commercialisation de l’innovation, afin de faciliter l’abord du client.

Linksium
Communication Protocol

Aerospace marketing and selling

Cirrus IM a participé au positionnement et la commercialisation d’un protocole de communication pour l’aéronautique.

Strategic Negotiation
Fashion App.

Full stack Marketing

Jypher is a fashion application built on advanced recommendation algorithms. Cirrus IM provides innovation management tools and financing.

Innovation Management
Startup Incubator

Negotiation Strategy

Cirrus IM provides regular consulting services for the Innopole, helping its members define the ideal positioning for negotiation of its technological solutions.

Negotiation Strategy
Pipeline Engineering

Commercial Strategy

Eureteq was looking define a business strategy. After bringing key insight concerning existing and potential markets, Cirrus IM structured the sales and marketing organisation .

Strategy & Organisation
Indoor Geolocation

Commercialisation Strategy

Uwinloc was looking for the best way to bring its game-changing technology to market. Cirrus IM brought unparalleled insight in how to manage the innovation and commercialisation processes.

Organisation and Strategy
Incubator

Negotiation Training

Philippe Cartau trains startuppers in negotiation strategy and tactics, based on the comprehensive C-MRL methodology.

Training
LIDAR System

International Commercialisation

Cirrus IM is helping Epsiline market and sell its innovative LIDAR solution to countries such as Germany, refining its negotiation strategy and dealing directly with target customers.

Consulting & Operational Negotiation
Nano Sensors

Market Understanding

Etude d’opportunité afin de dégager des pistes de développement pour leur technologie de nanocapteurs.

Market Studies
Reliability Analysis

Sales organisation

Sales organisation and business development services

Sales organisation

Our expertise : growth generator!

“A pragmatic approach based on vision and experience, focused on results.”

Philippe Cartau

Fondateur de Cirrus IM

Let us develop your business in France, and around the world!

Contact us!