innovation management

La Mouche de L’innovation

By | August 22nd, 2019|Categories: C-MRL, Cartau's Perspective, Commercialiser|Tags: , , |

La mouche de l’Innovation « L’an dernier, un commercial en avait visité (des prospects) plus de deux cents partout en France et nous avons eu quasiment zéro retour. »  Ces paroles sont celles d’un startupper dont la structure juridique vient de déposer le bilan, elles sont terribles en raison des implications. Une liquidation est une expérience douloureuse. Quiconque [...]

C-MRL Innovation Management – January 9th 2020 – Toulouse

By | August 20th, 2019|Categories: C-MRL, Cirrus IM, Commercialiser, Innover, Training|Tags: , |

Come and attend our one day training on Market Driven Innovation Management that will give you a modern and effective framework to structure and drive your innovation. Who should attend : startuppers, SME management, directors of innovation What : Managing the risk associated with innovation. Understanding when to invest, when to hire, when to communicate. This training provides the [...]

The Lean Startup is Dead

By | April 24th, 2018|Categories: C-MRL, Cartau's Perspective, Innover|Tags: , , |

The Lean Startup is dead, Long live The Lean & Mean! How dare I announce the death of the million copy success story? Who am I to put in doubt the virtuous circle that inspired Dropox, and which will most probably contribute to its demise ? In  whose name am I announcing the end of the [...]