To sell effectively you need coherence. You need coherence between sales, marketing, strategy, organisation and every other part of your venture. As we are dealing with the complexity of innovation and technology, an integrated approach is all the more important. Concept and practice are intertwined, they can not be separated into boxes. Silos are inefficient in environments that are dynamic and full of uncertainty. By the time you get out of one silo to work on the other, your market is gone, or your cash. If you have to go see many specialists to address marketing, sales, organisation and strategy you will lose in coherence, efficiency and impact. Many consultants determine strategy to fit their expertise. That’s putting the cart before the ox. At Cirrus IM our primary focus is success, not selling bricks that don’t fit with one another. Together we determine the best approach to sell your innovation or technology; only then do we integrate the necessary skills. Either we have them internally, either we’ve already identified them externally. This is why at Cirrus IM we provide a comprehensive approach to make sure all the necessary competencies are in line to pull maximum value out of your project.