Our trainings are built on 20 years of experience in selling and managing innovation and 15 years in providing hands-on training to hundreds of participants.
We focus on our expertise and provide training only in fields where we have a strong experience combined with ongoing research into the latest methods and techniques.
Our trainings are hands-on. Participants learn through role playing. We put you in the situation, where you will practise. You can do the reading later.
Generating growth is the common thread of our trainings. How to sell something new, complex or technical ; how to sell it abroad ; how to align the organisation with market progress ; how to leverage the collateral fall-out from the process and transform it into a benefit.
An innovation is an invention which someone is ready to pay for. Our approach is market driven so we ensure you have the means to connect with the customer. Our management, sales and negotiation trainings are designed to get the customer engagement that transforms the invention into an innovation.
Hands on. Practical. Participative. Operational. Training solutions designed to make sure that when the day is finished, the ability is in you.
Our mission is to help entrepreneurs succeed with their wildest projects in incredible adventures. Because our future is built on hope and movement, we want to ensure that the most comes out of every innovative project. That is why our trainings focus on making your dream come true.
One day introductory training to have an overview of what face to face selling is and how you should manage the meeting to close the deal. Part of the C-MRL program.
Who should attend : beginners dealing with innovative, industrial or international markets and offerings. Anyone not used to dealing with customers.
What will we address : Overview of the sales process. Cold calls to get meetings. Preparing for the meeting. Active listening. Selling and convincing. Handling objections. When to negotiate. Closing with customer engagement.
Methodology : Role playing. Theory. Group exchange.
One day training to understand what negotiation is and how to use it when selling technical solutions, innovative solutions or customised solutions. Part of the C-MRL program.
Who should attend : anyone new to negotiating in e business environment ; anyone not familiar with the basics of negotiation. Ideal for technical entrepreneurs, engineers, scientists, startuppers ; anyone not used to negotiating in open en environments.
What : we will review the fundamental strategies involved in technical and innovative environments ; we will make use of the key negotiation tools ; we will apply negotiation tactics to your own situation ; we will put in practice key negotiation techniques.
How : excel spreadsheet tools, practice, theory, group exchange
Note : we strongly recommend for participants new to selling to start with the one day “Sales Meeting” training.
C-MRL Innovation management. A one day training on Market Driven Innovation Management that will give you a modern and effective framework to drive your innovation.
Who should attend : startuppers, SME management, directors of innovation, directors of incubators and accelerators
What : Managing the risk associated with innovation. Understanding when to invest, when to hire, when to communicate. This training provides the tools to map the process, position yourself within that process, determine what the next moves are, and drive the process so as to be successful. We go beyond the “fail fast” underlined by the lean approach.
How : based on our Market Readiness Level tool. Excel tools, role playing, group exchange, theory
Contact us to learn more about the C-MRL methodology
Who : anyone interested in a quantum leap in management and willing to contribute constructive feedback with an open mind
What : Decoherence Innovation as laid out by Philippe Cartau in his seminal article
How : cases, examples, reasoning, exchange, drawings
When : see calendar
Prerequisite : willingness to go beyond the frontiers
Why Choose Us
- This is our passion, we take it seriously
- We are focused, this is what we do
- We are aware, we know our limits
- We are open, the world is our market
- We are learn, we improve our ways
What Client’s Say
Really great training! Hands on immediately. Everything we learned we put to use right away. Thanks Phil!
I thought this was going to be boring and theoretical. It turned out to be one of the best trainings I’ve ever had. Exactly what I needed. The trainer listens and understands your situation. He adapts the role playing and makes sure you leave with clear answers!
This methodology (MRL innovation management) made the difference. It allowed us to understand where we were in the process and from there, what actions needed to be implemented next. I highly recommend it!