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Articles

SuperPosition – Vision

March 27th, 2020|0 Comments

SuperPosition - 3 Et la lumière fut. Ainsi commence en quelque sorte le premier des neufs chapitres de SuperPosition, le [...]

SuperPosition – J2

March 24th, 2020|0 Comments

Quels sont les traits communs entre Jeanne d’Arc et un startupper? Aurait-elle fait de nos jours un bon entrepreneur ? [...]

SuperPosition – Jour 1

March 19th, 2020|0 Comments

Quelle similarité entre le Décaméron de Boccacce et le projet Superposition?

Good UX = CRM Success

December 11th, 2019|0 Comments

Le CRM, c'est une question d'UX. L'expérience utilisateur est essentielle. Vous n'en êtes pas convaincu? Téléchargez quelques applications que vous [...]

Gauging Guts and Grit

October 3rd, 2019|0 Comments

Read Philippe Cartau's answer to « At the end of the day, I rely on my gut and feeling to [...]

Passoire ou Entonnoir

October 2nd, 2019|0 Comments

Le destin des cartes de visites aux salons professionnels Une méthode simple pour calculer le ROI d’un salon - mettant [...]

more articles …

Formations – Training

Commercialisation Solutions Avancées – 6 & 7 avril 2020 – Toulouse

Deux jours de formation pour familiariser les profils plutôt techniques ou managériales aux fondamentaux de la vente et de la négociation de solutions technologiques, pointues ou [...]

C-MRL Innovation Management – 2 Avril 2020 – Toulouse

Come and attend our one day training on Market Driven Innovation Management that will give you a modern and effective framework to structure and drive your innovation. Who should [...]

C-MRL Innovation Management – January 9th 2020 – Toulouse

Come and attend our one day training on Market Driven Innovation Management that will give you a modern and effective framework to structure and drive your innovation. Who should [...]

Great Links

605, 2018

Startup Autopsy

As with Dark Matter, shipwrecked startups constitute a larger portion of reality. Unfortunately it isn't the visible part, so we tend to take into account only [...]

C-MRL

Cirrus Market Readiness Level : The quantum leap beyond lean

The innovation management method for B2B markets to steer you through the uncertainty of innovation. Used and refined for over 10 years now.

What’s YOUR market maturity level…

Marketing maturity
Technical maturity
Sales maturity

Video Tips

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Trade Shows – Les Salons

May 27th, 2017|0 Comments

Quelques idées à garder à l'esprit pour les salons Excellent quand vous voulez tester une nouvelle idée, avoir des retours rapides C'est l'endroit idéal [...]

Marketface

It’s raining drones

May 6th, 2018|0 Comments

Drones are a typical example of technology push vs. market pull. Sure there are applications, but the delta between need and capability is enormous.