Cirrus 360°
Everything you need for Growth!
C-MRL, Decoherence Innovation, Market opportunities and insights, Tricks of the Trade, Articles, Hot links and more!
Articles
Gauging Guts and Grit
Read Philippe Cartau's answer to « At the end of the day, I rely on my gut and feeling to [...]
Passoire ou Entonnoir
Le destin des cartes de visites aux salons professionnels Une méthode simple pour calculer le ROI d’un salon - mettant [...]
Pour Réussir son CRM
Notre mission chez Cirrus IM c’est de vendre. Vendre plus. Vendre Mieux. C’est peut-être pour cela que notre approche pour [...]
L’engagement, le vrai
Quand on vend l’innovation, la seule vérité c’est l’engagement, le vrai. Répété, par incrément, croissant, complet. Notre première mission chez [...]
Génèse
Depuis ma première startup en 2002 à Chambéry, ma mission a toujours été de vendre l’innovation et la technologie et [...]
What is an Elephant?
"Personne n’est assez intelligent pour se tromper tout le temps." Ken Wilber Un excellent article de Fernanda Arreola sur la [...]
Formations – Training
C-MRL Innovation Management – January 9th 2020 – Toulouse
Come and attend our one day training on Market Driven Innovation Management that will give you a modern and effective framework to structure and drive your innovation. Who should [...]
The Sales Meeting – January 13th, 2020 – Toulouse
One day introductory training to have an overview of what face to face selling is and how you should manage the meeting to close the deal [...]
Innovation & Negotiation – January 14th, 2020 – Toulouse
Negociation and Innovation One day training to understand what negotiation is and how to use it when selling technical solutions, innovative solutions or customised solutions. Who should [...]
Great Links
Startup Autopsy
As with Dark Matter, shipwrecked startups constitute a larger portion of reality. Unfortunately it isn't the visible part, so we tend to take into account only [...]
C-MRL
Cirrus Market Readiness Level : The quantum leap beyond lean
The innovation management method for B2B markets to steer you through the uncertainty of innovation. Used and refined for over 10 years now.
Video Tips
Trade Shows – Les Salons
Quelques idées à garder à l'esprit pour les salons Excellent quand vous voulez tester une nouvelle idée, avoir des retours rapides C'est l'endroit idéal [...]
Marketface
It’s raining drones
Drones are a typical example of technology push vs. market pull. Sure there are applications, but the delta between need and capability is enormous.