Innovation Markets
Cirrus IM can start supporting your innovation effort from the very onset, when you are elaborating the first abstract model, all the way to stabilized growth.
We propose three approaches
Operational Support
Cirrus IM accompanies you on prospect visits or performs these business visits for you. This solution allows us to coach you in your sales approach; for you to focus on your key activity which is developing and managing. This approach can be applied over a few visits or a few months. It allows a quick and information rich interaction with the market in order to validate or modify your direction. It also allows us to elaborate for you the proper sales arguments and meeting structure.
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Audit- Brainstorming Combi
Half-day to two day sessions combining audit like check-list of your commercial approach with brainstorming activity. Our outsider's insight provides a neutral, blunt and clear analysis of your interaction with the market, allowing you to step back and share a global view of your efforts.
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Interactive Training
Three day training: Fundamentals of customer interaction.
More than a hundred already trained!
Themes:
- Key issues of marketing and selling innovation
- Prospecting: identifying and segmenting targets
- Selling: the sales meeting, promoting your solution, managing objections, driving the conclusion
- Listening: active listening techniques, reformulation, using this gold-mine;
- Negotiation: fundamentals of negotiation to obtain the best solution and ensure ongoing commitment
- Cultural aspects: dealing and negotiating with different cultures
Learning Method: theory, experience sharing between participants, interactive role playing, case studies. Workbook provided.
Next trainings:
July 22, 23 & 24
October 1, 2 & 3
Location: Toulouse
Price: 1900€ per participant
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