Innovation Markets
Innovation technology business development presents many challenges.
Making the link between the technical and the commercial sphere.
All too often this link is thought of as a simple relay: take it and run. In fact it is a race where both need to run together, one leg tied to the other. It is a permanent exchange which allows the innovation to synchronize itself with the market. The ability for these two worlds to communicate becomes a prerequisite to your success.
Mastering the dynamics of exchange and negotiation.
Exchange comes through communication techniques such as active listening. Progress comes through negotiation. Too often these techniques are neglected because of biases or lack of understanding of how they can help. They are considered secondary. Still, it is through proper listening that we identify the path to take and through negotiation that we can convince our partners to accompany us.
Differentiating Push and Pull.
Certainly, most innovations are very sharp and ingenious. Too often however a confusion is made between the solution and the need. Does the need exist really? Shouldn't we change our heading in the direction being called for, even though it doesn't fit with our initial plan? An outsider's view can shed some light as to whether we aren't confusing one with the other.
Diversification and decimation described by Stephen Jay Gould, a renown biologist, accurately describes the natural selection process which can be applied to the innovation process. As opposed to conventional thought, not all branches lead to success.
Cirrus IM helps you identify and move down the the right path!
Iconography:
Cone of increasing diversity croissante and diversification
and
decimation according to Stephen Jay Gould, Wonderful Life,
The Surprises of 'Evolution